Working with Kimberly & Matthew on their wedding invitations was an absolute dream for me. They started our conversations by stating how they wanted to keep their invitations in a neutral color palette. They were also planning on having LOTS of eucalyptus leaves everywhere at their wedding. So um, hello!? How gorgeous does that sound? I got married in September of 2016 before I started Unica. Needless to say, I re-plan my wedding every single day on the job. There’s one thing I have decided: neutrals are classic and if I were to do it all again, I would go as neutral as possible with greenery, greenery, greenery!
In addition to talking to our couples we generate a custom mood board to show their wedding aesthetic. We try to capture what we’ve discussed, our own design ideas. Sometimes we even throw in a couple wild elements for their invitations to see if the couple is willing to take the risk with us. (We love trying new things & styles). Kimberly & Matthew’s ‘invitation’ mood board looked like this:
The venue in the middle is where they are getting married. Isn’t it stunning? Anyway, once we discuss the design and I get a good idea of what look they’re going to/things to avoid (in this case, COLOR) the fun begins. I start designing & putting together invitation proofs for the clients. I usually provide 2-3 initial designs before doing the RSVP & insert cards to see which direction the couple wants to go unless I feel like I’ve nailed it. For this particular invitation suite, I knew I hit the nail on the head.
When I was talking to Kim & Matt it felt like we had been friends forever. They used sarcasm immediately, which allowed me to relax and be myself. We discussed all of their ideas and I threw things at them too. I ended up describing my vision and they told me to go for it. We didn’t revise these once (*pats my own back* – that never happens). I sent them the full suite in their first proof and Kim said she was in tears she was so excited! Hearing feedback like that always makes me feel so GOOD. Reassuring that people value what I do, happy for the couple, wishing I was going to be there on their big day, and accomplished. Really, really accomplished.
Realistically, Kim & Matt have a long time to wait until their wedding and I think I am almost as excited as they are. We have been discussing different day of paper they are looking to get and it is going to be amazing. (I’m talking: linen signage, hand calligraphy on leaves for place cards, and wax seals on their personalized menus – ARE YOU KIDDING?) Nothing makes my job easier, or my little designer heart happier than when a couple has good taste.
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