If you follow along with Unica on Instagram you have probably noticed a DRASTIC difference in my activity. You used to find me on IG stories every single day, sharing blog posts, behind the scenes and new suites; but for the last 5 months the IG world has only gotten action from me about 5 times total.
While I didn’t think it would go as noticed or that people would care if I lowered my Instagram usage, I have been getting messages and even calls from my friends and family making sure everything is okay, so I figured an explanation was due.
My initial break from Instagram wasn’t intentional. It happened when I was busy with my best friend’s wedding and then my husband was on summer break within a week and a half after that. I spent more time with him this summer than any before because I decided that the social media portion of my business wasn’t as important. I was still working on client projects throughout the day, but instead of the extra 1-3 hours I would spend on IG, or planning my content for my blog, I watched Netflix with my husband. That was just the beginning 🙂
I figured I would miss Instagram, but I didn’t. I still don’t. Unofficially leaving Instagram has changed my life, without hurting my business too much.
Here’s the deal: I get 94% of my leads from Pinterest. I spent most of 2018 trying to get my Instagram to a point where it would generate income, and I spent hours; not to mention a lot of money on educational courses and programs to help schedule my content. It helped. It really did, but not enough. I got to the point where I felt like Instagram was a whole extra job because it was. I would spend hours scrolling through my feed and fast-clicking through IG stories that didn’t interest me and I was wasting so much time.
While I enjoy engaging with other people in the industry and past/current/future clients, I started shifting my priorities around in May and Instagram was one of the first things to go. Yes, I’ve lost followers. A lot, really – over 1,000. I am posting, at best, once every couple of weeks and I am spending close to 10 minutes a WEEK on Instagram. I have ZERO blog posts scheduled and not a single thing in mind to share on Instagram, and as much as I feel like I should care – I don’t.
Being off Instagram has had so many positives in other aspects in my life, that I don’t find it appealing to come back full throttle. (I am making an attempt to be a *little* more present than I have been over the last several months, just with set boundaries).
Could some, if not all, of these things happened while keeping up with Unica’s Instagram? Probably. All I know for sure is that I have never been more confident in this business, my path for my future, my body or my mindset in my entire life.
Will my Unica IG make a comeback? Who knows? Maybe if my business starts suffering from it. For now I am going to continue the path I am on. I will check in whenever I feel like I should and keep on keepin’ on.
If you are interested in creating your custom wedding stationery with us, I would love to hear more about your story and the work together to dream up the perfect paper for your big day! Just fill out our questionnaire and I will be in touch!
Please note: We are completely booked through 2019, and are full up to May 2020.