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Dec 13

Buffer We have been using Buffer since the beginning days of Unica Forma. The platform helps queue your posts across different social media accounts; Twitter, Instagram, Facebook, etc. It is extremely user-friendly and there are different levels of an account you can purchase. I highlighted Buffer first because of its comprehensive analytics. It will suggest […]

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December 13, 2018

Business

4 Ways to Automate Social Media

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Business

4 Ways to Automate Social Media

Buffer We have been using Buffer since the beginning days of Unica Forma. The platform helps queue your posts across different social media accounts; Twitter, Instagram, Facebook, etc. It is extremely user-friendly and there are different levels of an account you can purchase. I highlighted Buffer first because of its comprehensive analytics. It will suggest […]

November 15, 2018

Business

How to Get More Work Done by Taking a Break

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Business

How to Get More Work Done by Taking a Break

Look, I’ll be the first to admit that I am not the best at taking breaks. When you get into the groove, and your creative juices are pumping, time gets away from you. You finally look at the clock and you realize it’s 7:00PM and you haven’t even had lunch yet. But what if I […]

October 30, 2018

Business, Personal

My Journey to Becoming a Full-Time Stationer

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Business, Personal

My Journey to Becoming a Full-Time Stationer

Full time? Let’s just say it was not an easy path, and I almost gave up multiple times. But there was always something holding everything together, that encouraged me to keep pushing and here I am. A full-time stationer, working for myself, living my best life. Or at least trying to 🙂 Let’s start at […]

October 4, 2018

Business

Imposter Syndrome: What it is and How to Deal With it

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Business

Imposter Syndrome: What it is and How to Deal With it

Have you heard the term imposter syndrome thrown around in the business world? It’s very real, and very common, and I suffered from it for a long time. Impostor syndrome is a psychological pattern in which an individual doubts their accomplishments and has a persistent internalized fear of being exposed as a “fraud”. Starting Unica wasn’t the […]

September 27, 2018

Business

How To Hire Your First Assistant

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Business

How To Hire Your First Assistant

You made it! Well, sort of. You have created a successful business. You’re a tornado of creativity and action that has driven your business to a point of success. You want to take it to the next level but you are tapped out. You mastered creating a product the market wants. Your customer service and […]

August 30, 2018

Business

How To Attract Your Ideal Client

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Business

How To Attract Your Ideal Client

Everyone wants to work with the “Ideal Client”, but do you know the profile of your “Ideal Client” or how to find the “Ideal Client”. You just want “Any Client” who wants your product and is willing to pay, right? WRONG! If you’re talking to anyone, you’re pretty much talking to no one. You’re creating […]

August 9, 2018

Business

How To Build Trust In A Virtual Marketplace

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Business

How To Build Trust In A Virtual Marketplace

Selling your products, brands and ideas online isn’t easy. You are asking complete strangers to take a leap and trust you and what you’re selling. If you’re like me, you were stuck trying to figure out how to get people to trust and believe in your and your product from the other side of the […]

August 2, 2018

Business, Personal

Insight Into Custom Wedding Invitations with Unica Forma via Wes Forbes Photography

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Business, Personal

Insight Into Custom Wedding Invitations with Unica Forma via Wes Forbes Photography

I HAD THE CHANCE TO MEET WITH JORDIN AND I WAS FASCINATED WITH HER BEAUTIFUL CUSTOM WEDDING INVITATIONS.  SHE WAS KIND ENOUGH TO SHARE SOME ADVICE FOR ALL THE BRIDES TO BE! Hi, everyone! My name is Jordin, and I am the owner of Unica Forma, a stationery boutique in Columbus, Ohio. Wes wanted me […]

June 26, 2018

Business, Personal

Interview with Unica Forma on AKP Photography

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Business, Personal

Interview with Unica Forma on AKP Photography

Good morning! I recently sat down with Alecs from AKP Photography and did an interview about all things stationery + Unica Forma. I had so much fun doing this, I wanted to share the information here! Hi, guys! My name is Jordin and I am the owner of Unica Forma, A boutique custom wedding stationery […]

June 12, 2018

Business

How I Booked My First Clients

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Business

How I Booked My First Clients

Starting a business is daunting, but don’t fear. I have a few tips to make landing that first client a cinch. Starting a business is about mastering the details and minutia of registering as a business, licensing, financing, etc. But if you can’t attract clients, none of that matters. Below, I am going to share […]