Selling your products, brands and ideas online isn’t easy. You are asking complete strangers to take a leap and trust you and what you’re selling. If you’re like me, you were stuck trying to figure out how to get people to trust and believe in your and your product from the other side of the computer screen. Sound like you? Well I’ve compiled a list to help you build trust with your clients in a virtual marketplace.
Introduce yourself on your website and be authentic. Clients are searching for authentic experiences with people that share their values and interests. You are going to have to let your clients peer into life. Let your clients know details about your life; your product as well as your personal life. This unfettered access will allow people to develop crucial opinions and assumptions about who you are as a person and company. You are selling a product but facilitating a transaction requires developing a trusting relationship. The person behind the screen needs to be relatable. You are living a unique life and have a special talent that make other people’s lives better, so share your story. Clients will appreciate you authenticity and respond in kind. Clients are savvy and will spot a fraud.
Be transparent about EVERYTHING; Product, Pricing, and Timeline. EVERYTHING! Full disclosure regarding your product or service and all pertinent details is imperative. You are dealing with the “Public Trust”, where you have one opportunity to make an impression. A client should be able to easily obtain the details of your product or service without communicating with you. That means you have created a myriad of contact points that effectively demonstrate or explain your product or service. The price should be straight forward, NO HIIDEN FEES, or add-on design or shipping charges. Breakout the charges if necessary to defend your pricing strategy, but the quoted prices are final. That means that you eat all additional costs, so make sure you get it right the first try. You want your clients to have a seamless and enjoyable experience, so SPELL IT OUT to avoid confusion and frustration.
Reviews matter. Reviews are not optional. Reviews make the world go round. Reviews make or break an online business. You need lots of great reviews so potential clients can effectively evaluate your business. You know how great your product is but reviews let potential clients know too. Reviews are the social currency of the online marketplace. You will need to cultivate relationships so that clients will want to provide glowing reviews of your product or service. If you’re just starting out and don’t have many reviews, you need to ask everyone for a review. If that doesn’t work, maybe beg, but get the review. You can offer them a freebie of some sort if you feel necessary, but you need reviews.
Offer a trial, session or sample. Everybody wants to touch, taste or hold a product to weigh its value, before making a purchase. An online presence challenges the traditional buying experience, but Amazon and others prove that you can overcome and prevail. If a potential client has the opportunity to touch, feel, or experience what you have to offer, jump at the opportunity. Additionally, you know your product will crush the feel test, so make it happen.
Remember to always view your product or service from the client’s perspective. “How would they like to experience your offering?” Clients have come to expect free monthly trials from streaming services. Think Netflix. Boxes of clothes to try before you buy. Sampling has just become an online norm so get into the game. Once your client gets to experience your service, or hold your product in their hands the selling is over. Your product/service should be selling itself.