Hey ladies! Tell us a little about yourselves and where you’re from.
We both live in Golden. A charming & small skiing/mountain biking town in Western Canada, which is nestled between the Purcell & Rocky Mountains of BC. We mountain bike, camp & swim in the summers, and snowboard in the winters. I am a massage therapist and a seamstress on my off time from photography, and Lois is a mumma to her beautiful daughter, and owns a local bar in town with her husband.
Photographing is a very personal matter, and are often unique because of the photographer, and how he or she sees it – what does Lolo and Noa Photography believe wedding photography should be about?
For us, wedding photography means creating & allowing the space to let genuine emotion & vulnerability shine through with the couple. We want people to look at our images and feel that love shared between them.
How did you two first get interested in photography?
Noa: My love for photography started back in high school, but I didn’t really pursue it much past my 20’s. My passion rekindled when I got my first iphone in 2011 believe it or not! It was just so easy to get creative with all the fun photo apps. It only grew from there. I bought my first DSLR, a Canon Rebel t3i or something along those lines and started getting a little more serious with it. I never ever thought it would take me to where it has! Even though at times it is exhausting & stressful, I could not be more grateful that I get to create art for a living. It’s an amazing feeling.
Lois: I’ve had a love & eye for photography since an early age, loving photos & movies, but was most inspired when I had my daughter 6 years ago
How would you describe your shooting and editing style?
We shoot mostly candid & in the moment. We don’t tend to shoot or pose in a very traditional way. We want all those small, intimate moments captured. The moments that some wouldn’t typically notice. We are constantly happily snapping away. Our editing style is definitely on the darker, moodier side, which we find nicely compliments the emotion coming through in the photos, and our rugged mountainous backdrops.
When it comes to client work, has the process of creating your own unique style, been a lot of compromise, or have you always held on to your beliefs in your art?
It’s a fine balance. Like with everything, we all have to start out somewhere, and we did compromise a little bit in order to get where we are now. However, it’s incredibly important to stick to your true style as best as you can. We have definitely learned along the way that we don’t need to be a Jack-of-all-trades in the industry. Now, for us, there is no compromise style wise. People book us specifically for our style.
When did you decide to do weddings – and was there ever a question not to shoot weddings?
We decided to start shooting weddings together back in 2012. We both shot casually & independently up until that point, and then quickly realized that our little town was becoming a booming hot spot for destination weddings for couples from Calgary & Edmonton. They want a beautiful mountain backdrop for their wedding, and Golden is only a short drive away. We really had only one wedding each under our belts, and it was a scary thought diving into this new adventure solo, so we decided that shooting as a team would help ease the stress and the workload. We have since developed a great system that works well for us.
What is your favorite moment during a wedding? Is it the same as when you’re just attending as a guest?
Noa: I love the first look. Watching him waiting for her to walk up behind him and feeling that anticipation. It’s awesome! If I were attending as a guest, my favorite moment would be watching his face as he sees her walking towards him down the isle.
Lois: Father of the bride speech. There have been a couple of tearjerkers. I’m a romantic. As a guest, I love the groom’s face as he sees the bride for the first time.
Which moment do you think is the most ‘valuable moment’ to capture during a wedding day?
Every moment has value as it tells a story for the whole day, but those little in-between moments & exchanges between the couple are so incredibly beautiful. The ones where they have no idea you are even taking a photo.
We all know weddings are such a special occasion. Do you ever get emotional shooting a wedding?
Absolutely! When a couple writes & reads their own vows to each other during the ceremony, or if they write a little letter to each other to read before they walk down the isle. Those little moments of real emotion & love can definitely get us a bit teary eyed. There had also been some incredible speeches that get us all watery eyed!
Everyone brings something unique to the table, what do you think makes you stand out?
Like we mentioned before, just creating that genuine emotion between the couple. They often get themselves into their own poses, and that’s what we photograph. We want laughter, tears, and and everything in between.
What has been your most memorable shoot to date?
Noa: For me that was our first summer shooting weddings. We had an absolutely gorgeous Austrian couple that eloped on top of a mountain. She had an incredible Grace loves Lace gown, and a gorgeous flower crown. She was the most perfect little boho bride. It was August, and we had sun, rain, wind, fog and it even snowed! It was absolutley amazing, and I think I officially fell in love with my job that day.
Lois: My most memorable shoot to date has to be La Jolla, California. Not our usual mountain scape and who doesn’t love surf, sand and indie brides.
What are your ambition and your goals for Lolo and Noa Photography in the long run?
We would love to shoot some more overseas weddings for sure! We’d absolutely love to go to Scotland or Ireland, or Italy..?! So if there any brides out there that want to bring us over, we’d happily come! (wink wink) We’d also like to maybe host a workshop one day. It’s just hard finding the time to organize that right now.
I see you guys offer shoots worldwide, what have your travel experiences taught you that you brought into your photography career?
The unknown is fun & exciting! Stepping out of the comfort zone of a venue that you often shoot, forces you to explore and get super creative. Travel & fresh locations = fresh inspiration, without a doubt. One thing we sure of is that you must constantly challenge yourself in this business, or you will not grow as an artist.
What’s something you pull a lot of inspiration from in both your personal and professional life?
Noa: I draw most of my inspiration from travel, weather, and light, I am also hugely inspired by fellow photographers in the industry and seeing how many amazingly creative souls are out there and how they are constantly pushing the envelope with wedding photography. It’s so awesome!
Lois: I am inspired by old romantic black & white photos and movies, my daughter, my surroundings, and my business partner, Noa.
In your experience, how important is marketing in photography?
I think it depends where you want to shoot and what you want to shoot. If you’re always booked locally for weddings but don’t do much marketing locally, then you really don’t need to put your focus there, unless you want more of the same. However, if you want more destination weddings, or if you want to shoot other areas of the industry like boudoir or maternity for example, then you need to figure out a way to get those potential clients to hire you. Until another social media platform comes along, Instagram is a fantastic and free marketing tool! You can reach so many demographics of people with a few simple hashtags. Some may call it silly, but it’s great for businesses. We’ve booked weddings from Instagram and even Pinterest before.
Have you ever hosted a workshop? If no, would you? If yes, tell us about the experience.
We have never hosted a workshop, but that would be so much fun! It’s definitely something we’d be interested in doing in the near future.
Lastly, is there any advice you’d like to give to those looking to get into the photography business?
Take chances, go to workshops, take the time to properly learn how use your camera, explore, think outside of the box, find your style and own it! If you have the true passion for it, it will all fall into place, so jump in with both feet! It may start out slow, but don’t give up. Also, most importantly, make sure you have fun!
For more information on these dynamic duo, please visit http://www.loloandnoa.com/