Meet Nicola from Nicola Harger Photography

When and how did you ‘fall into’ the photography business?
I studied photojournalism in university and was on that track until a friend of mine asked me to second shoot for him at a wedding. I started helping him out and fell in love with the creative process.

What do you believe wedding photography should be about?
Wedding photography is about creating images that last for years to come. After all the trends have come and died down again, you want the memories, the feelings and the emotions to rush back in when you look at your wedding photos.

What do you love about weddings? I love that your closest people in the world are all together to celebrate you for one, incredible day - it may never happen again, and that’s so meaningful.

What is your favorite moment during a wedding?
I love watching the parents during the toasts, especially if the MOH or best man is a sibling of the bride or groom. They (the parents) laugh harder than anyone and tear up the most - such a strong gesture of what family is.

Which moment do you think is the most ‘valuable moment’ to capture during a wedding day?
The first look is always a favorite moment of mine - it’s an incredible emotional part of the wedding. You’ve been waiting all day to see your almost-spouse and there’s usually tears.

What makes your heart skip a beat – both professionally and private?
Travel is exhilarating to me. Booking plane tickets to a place I’ve never been before, that’s a little off-the- road or a little wild is something I’ll never get over.

What is your ambition and your goals for your business in the long run?
To continue to support my family by doing what I love - taking photos. I can’t ask for much more.

What advice would give to someone new in the business?

Do the hard work you need to do - read your camera manual, meet people in your community and be a really kind and loving person all around. I really think your business will grow from doing those simple things.

What do you take away from the weddings you shoot?
I love the relationships I build with my clients - some turn into lasting friendships for years!

What is your inspiration in life – professionally and private?
I’m really inspired by travel and landscapes - it never gets old. Destination weddings are a favorite of mine because of this.

How important is marketing in photography and how do you do it?
Incredibly important - shooting is a small percentage of what wedding photographers actually do with their time. Marketing is key - you have to learn to do so many different things as a small business owner, and selling yourself is something I always need to get better at. The artist part of me just wants to make art that I love, but I’m up for the challenge of learning to sell myself better each year.